Our Methodology

We teach you
HOW to do it

Our story-building tools are our secret sauce. They help you quickly create powerful metaphors, narratives and story-driven data.

Quick to complete, but packs a big punch

The learning experience is lean and in fighting shape. Your total investment is 2.5 hours.

Our teaching style
is meta

Meta learning means every technique is being demonstrated in front of you. You get to experience the power of a story-driven approach, even before you apply it to your own work.


Based on actual business challenges, our real-world examples make the content easy-to-remember and apply.

Engaging story-driven modules

Every idea, concept and piece of research is taught through stories, metaphors, experiences and powerful visuals.

Based on powerful brain science

Every tool and strategy is built from brain research around how to influence people and create change.