About Us
The Feed the Elephant team has shaped the storytelling strategies of industry-leading brands, including Nike, Google, and IBM. Pioneers in applying neuroscience to storytelling training, they have led globally in developing highly effective methods for turning data into compelling narratives.
Their groundbreaking work continues to redefine how organizations inspire action, drive growth, and create lasting change through story-driven communication.
Meet the Team
Lisa Johnson
Co-founder and Chief Storyteller
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Lisa Johnson empowers leaders and teams to transform communication into a competitive advantage through neuroscience-driven storytelling. Over her career, she has taught thousands of professionals in live workshops worldwide, equipping them to inspire action, foster trust, and drive measurable results.
Lisa’s groundbreaking methodologies have helped teams catapult from 27th to first place in their market, secure multi-million-dollar deals, and turn struggling groups into high-performing powerhouses. A sought-after expert in simplifying complexity and making ideas resonate, Lisa has collaborated with some of the world’s most recognized brands, and her innovative strategies have been taught at Stanford’s MBA program.
Lisa’s work embodies Feed the Elephant’s mission to use storytelling to inspire action and drive meaningful change in organizations.
Katye Rone
Co-founder and CEO
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Katye Rone is the visionary driving partnerships, innovation, and change at Feed the Elephant. With a unique ability to blend artistic vision with strategic leadership, she ensures every initiative aligns with the company’s mission to harness neuroscience and storytelling to drive growth by empowering business leaders to shape beliefs, change minds, and inspire action.
Over her 20-year career, Katye has led media and content projects for some of the world’s most influential platforms, including YouTube, A&E, HGTV, Animal Planet, TLC, and The Food Network. Her creative expertise spans commercials, TV series, documentaries, and digital content, consistently delivering results that captivate audiences and achieve measurable success.
Her leadership ensures that Feed the Elephant remains at the forefront of storytelling innovation, delivering measurable impact for clients worldwide.
Katy Denning
Director of Learning and Creative Strategy
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Katy Denning transforms complex ideas into compelling stories and tools that drive results. Her exceptional talent is applied in two key ways: powering Feed the Elephant’s innovative course designs, tools, and frameworks. She also directly impacts clients through 10X Stories, where her storytelling expertise helps craft presentations that close deals, inspire action, and deliver measurable outcomes.
Katy’s visionary approach aligns strategic insights with visually impactful narratives, empowering teams to connect deeply with their audiences and unlock exponential growth. Her work ensures Feed the Elephant remains a leader in storytelling innovation, delivering tools and presentations that resonate and inspire.
What Leaders Are Saying
“The workshop has woven its way into the fabric of our entire marketing and sales organization, and there is no doubt it will prove to be a game-changer in our close rates, retention number, and rapport building with clients and prospects. The ROI on this training is too high to calculate.”
Michael Mothner
(Founder & CEO, WPromote)
“Lisa is phenomenal. Very authentic, highly engaged and truly experienced. I could not think of a better training on the most critical marketing skill in today's world: storytelling.”
(Senior Director of Marketing,
Big Four Tech Company)
“We talk about being good storytellers at Nike a lot; well, Lisa’s training can really bring this concept to life. Our Finance department now has some powerful storytelling tools to help us better influence with our partners.”