Unleash the power of story

We teach people to create an emotional connection so they can shape beliefs, change minds and inspire action.

Who is Feed The Elephant?

We are an enterprise-ready training solution for groups and teams. Through video e-courses, live virtual workshops and microlearning we teach leaders, sellers and brand builders to be influential storytellers. For over a decade, we have worked closely with L&D teams and sales leaders to train thousands of people across the globe. All Feed the Elephant content is built upon the science of how to influence people and create change.

Our clients are many of the world’s most admired brands including Google, Nike, and Adobe.

Our story-driven methodology teaches people how to engage the system in the mind responsible for 95% of decision making—the emotional elephant.


What We Teach

Use story-driven tools to bring data to life in a way that creates urgency and inspires action

Quickly build metaphors that make complicated products and ideas easy to understand

Transform product, team or customer success stories into sharp narratives people pay attention to

Our Methodology

Here’s what makes Feed The Elephant unique:

Actionable Skill-Building Tools

Built on Brain Science

Real-World Business Examples

Customized Curriculum + Examples

3 Ways To Learn

Video E-Courses

These 3-hour facilitated e-courses consist of teaching modules, story-building in breakout groups, and a robust course guide.

Live Virtual Workshops

Taught by Lisa Johnson, these short interactive workshops are laser-focused on learning and practicing one story-building skill.


Participants learn and practice these career-changing skills at their own pace by working through bite-sized lessons.

The ROI on these courses is too high to calculate.

Michael Mothner
Founder & CEO, WPromote

Let’s Get Started

To teach your team how to Feed the Elephant—reach out to us today!