Launching two new courses in January 2022. Sign up for more information!

The Big Idea

Focus your presentation around one powerful insight

COMING 2022

About This Course:

The best communicators quickly focus their audience on the one thing they want people to remember—their big idea. This single powerful insight is the driving message behind a conversation, presentation, or deck, and the core thought you want decision makers to take action on. Knowing your big idea can help eliminate tiresome, wandering presentations filled with unnecessary background information and too much data.

Figuring out your big idea can be challenging and time consuming. Our exclusive tool, The Big Idea Builder, helps you identify your main point in minutes. Once you know it, you can architect your communication around this one powerful insight. Our ten opening story formats help transform your big idea into a short opening story that nails your point and captivates your audience.

In this course, you will learn how to:

Develop

Quickly find your big idea and build your presentation around it.

Focus

Architect your presentations around one powerful insight.

Activate

Inspire action on your ideas.

Simplify

Reduce clutter and make your content memorable.

Captivate

Bring your idea to life with an opening story.

Course Pricing

$399

PER PERSON

Our Other Essential Courses

Learn a powerful new way to communicate and stand out in a changing work environment.

Story-Driven Data

Wrap your naked data in a warm blanket of emotion

Price: $399/person

Greenlight Stories

Learn the #1 action-inspiring story pattern

Price: $399/person

Perception Shifting

COMING 2022

Shift negative perceptions in minutes

Price: $399/person